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Penny The Window Dresser

Freelance Window Dresser & Visual Merchandiser

My Passion for Window Dressing & Visual Merchandising

I have over 30 years of visual merchandising experience within the retail, luxury retail, food & drinks industry and the motor trade industry. 

Having dressed with many high street retailers such as John Lewis, Oasis, Kookai & Sainsbury's, I then went on to university to study Textile, Fashion & Business Retail Management at Herriot Watt University, achieving a BSc Hons degree. 
I work with many clients and support both small independent retailers and large multiple sites with their visual merchandising needs.

I currently have bases in the South West of England and the South West of Scotland. I am available to travel throughout the United Kingdom and Europe. No project is too small and I offer every aspect of visual merchandising and window dressing.

These include;

  • Window design and installation 

  • Instore merchandising and displays

  • Vinyl graphic production and installations

  • Prop sourcing and prop hire

  • Coaching and guidance on visual merchandising

  • Visual Merchanding Consultations

  • Event Displays

  • Bespoke Hand Made Displays

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Window Dressing & Visual Merchandising clients past and present include…..

  • Nespresso UK & Ireland

  • Harvey Nichols

  • Selfridges

  • Harrods

  • Berry Bros. & Rudd

  • John Lewis

  • Robert Smart Menswear, York

  • Burberry

  • Yankee Candle

  • R Barbour & Sons Department Store, Dumfries

  • Mercedes Benz

  • The Kilted Christmas Tree Company

  • Brink-Nordic

  • Cavendish Clinics, London

  • Columbia

  • The North Face

  • Marie Chantal, Notting Hill

  • Ariella

  • BMW UK

  • The Little Yorkshire Candle Company, York

  • Nice N Naughty

  • Swanky Pants

  • Mini UK

  • BMW Motorrad UK

  • Cadman Wealth Planning Ltd, Bristol

  • The Care Shop & Feet First Podiatry, Dumfries

  • Mary Jeffery Beauty Salon, Dumfries

  • Bellissimo Beauty Spa, Bolton

  • Papas Tailoring, Nantwich

  • Window displays for Estee Lauder, Clinique, Clarins and Nourish

  • Window displays for Fantasie, Triumph, Wonderbra and Marie Jo

  • Interior design and displays for D&G Lifestyle magazine

  • Salon interior, window displays and design for Jon Walker Hair Salon

Work featured in Good Housekeeping Magazine and Drapers Record

https://www.christmastreeworld.co.uk/blog/christmas-window-dressing-shops/